WELCOME TO EAST COUNTY SELLER'S COURSE
Here's What You Need to Know About Selling a Home in East County...
Market Updates
Community Video
Downloads
Seller Videos
Seller's Course
Savvy Seller Course Intro
Module 2: Marketing in Today's World
Module 3: Supercharging Traditional Marketing
Module 4: Compensation Commissions
Module 5: Savvy Negotiations
Module 6: The Importance of Communications
Module 7: Savvy Sellers Goals and Priorities
Module 8: Getting Clarity
Module 9: How to Prepare for a Great Sale
Module 10: Do's and Don'ts When Selling Your Home
Exclusive Market Updates
Stay Ahead with Premier Market Insights
Selling your home doesn’t have to be stressful—we’re here to make it smooth and successful. With the right team by your side, we’ll guide you through each step, helping you make informed decisions and secure the best possible terms.
Our premier market updates give you a valuable edge in San Diego's ever-changing real estate market. From real-time pricing trends and new listings to average days on market, you’ll always have the insight you need to move with confidence. Backed by expert analysis and deep local knowledge, we keep you informed, empowered, and ready for what’s next.
MARKET UPDATES
Buyer's Book
Purchasing a home is one of the most exciting—and sometimes overwhelming—journeys you'll ever take. As your trusted real estate guide, my goal is to simplify the process, answer your questions, and help you make confident decisions every step of the way. From understanding financing options to touring homes and negotiating offers, I’m here to make sure you feel informed, empowered, and in control. Whether you’re a first-time buyer or a seasoned homeowner, this book will walk you through everything you need to know to turn the key to your new front door.
DOWNLOAD TO ACCESS:
The Complete Guide to Buyer A Home
Considering Selling?
Selling your home is more than just putting a sign in the yard—it’s a strategic process that, when done right, maximizes your return and minimizes your stress. As your real estate expert, I’ll guide you through preparing your home, pricing it competitively, marketing it with powerful digital tools, and negotiating top-dollar offers. This book is designed to give you insider tips, proven strategies, and a clear roadmap so you can sell smart and move forward with confidence. Let’s get your home sold—and make it a win from start to finish.
DOWNLOAD TO ACCESS:
The Complete Guide to Selling A Home
Preparing for a possible move this summer? Click below to check out our moving checklist to get your whole house ready for the next home
Want to know what is happening throughout East County Now?
Click below for a full live schedule of local events around town!
EAST COUNTY STATS & LOCAL INFO
DOWNLOAD TO ACCESS:
30 Day Plan to Prepare Your Home for Sale
DOWNLOAD TO ACCESS:
The Complete Guide to Selling A Home
WELCOME TO THE VIRTUAL SELLER COURSE FOR
EAST COUNTY
If you are a homeowner either thinking about selling or already made the decision to sell, but still have questions or concerns regarding the process, price or anything else, you are in the right place.
This free seller course will give you the exact step by step blueprint on everything you need and guide you through the selling process, so you can make the best decision on selling your home for top dollar.
You will learn about marketing your home, timelines, pricing, negotiations and so much more.
Take a look around and let us show how we can help you.
Tanya Williams | Realtor
DRE # 01346304
Welcome To The Virtual Seller Seminar Library
Learn the latest and most up to date marketing and sales tactics
to sell your home for top dollar.
"Will your home pass the test before going to market?"
Learn how to sell your home for top dollar right now
You may need to make a few changes before selling
Pre-Market Timelines
"Let's talk about the timelines before listing a home with us."
What you should expect when getting your home ready to
sell
How to maximize the return on your investment
Timing
"How quickly will my home sell? This is a common question we get."
Learn about the market climate and absorption rates
The market climate will determine how quickly your home will sell
Marketing Your Home
"The importance of marketing your home properly."
Digital marketing exposes your property to the masses
Digital marketing exposes your property to the masses
Pricing your home is not as easy as checking Zillow
Home Valuation
"How do you determine what your house is worth?"
Pricing your home right
Factors to consider are size, condition, location, marketing, and negotiating
Underpricing and overpricing your home will cause you to lose money
Is Zillow Accurate?
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home and it’s a computer
Zillow comes up with the value based upon what your neighbors are selling for
What to Disclose?
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosure is better than under-disclosure
Receiving Offers
"How do you know if you should accept the offer you just got?"
What if you don't receive the amount of offers you were hoping for?
What happens if we have more than one offer?
Good Time to Sell?
"Are we heading into a recession and is now a good time to buy and sell?"
If you're fearful of selling due to a recession, you may want to think again
Remember, it's all relative
Negotiations
"How to negotiate like a master to make sure you get the most out of your home?"
How to get top dollar when selling
Walking away with the most amount of money in your pocket
Inspections?!
"Should you get inspections done prior to listing my home?"
The advantages of having inspections done prior to listing
Saves you time and money
Curb Appeal
How to make a good first impression
How to get maximum exposure and top dollar
There are simple tricks that can save you money and maximize the return on your investment at the same time
Should I Take the First Offer?
NO NO NO!
The goal is for your home to be seen by the masses
Then, to get the highest and best price and terms for your home
What Are Contingencies?
"Should you get inspections done prior to listing my home?"
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
Contingency Timeframes
"Now we're in contract prior to contingencies being removed. Now we're in business."
The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures
COMMUNITY VIDEOS
MEET THE TEAM
Here's your team that will help you throughout the
entire selling & buying process
Krista Mashore | Realtor & Broker
DRE # 01346304
Jaynlin Miller | Marketing and Seller Specialist
DRE #02195224
Josh Vitale | Listing Specialist
DRE #02009638
Heidi Kugl
Buyer’s Specialist
DRE #01329047
Tanya Williams | Realtor
DRE # 01346304
Meet Tanya Williams
Your Trusted San Diego REALTOR
With over two decades of real estate experience and a deep-rooted passion for helping people, Tanya Williams is more than just a Realtor—she's your personal advocate in one of life's most important decisions. Based in San Diego for over 30 years, Tanya knows the Southern California market inside and out.
Since 1997, she’s owned, sold, and managed everything from apartment buildings to single-family homes and duplexes. Her unique background as a successful business owner gives her an entrepreneurial edge and sharp negotiation skills that benefit both buyers and sellers.
Whether you're buying your first home, moving up, or selling to maximize your return, Tanya brings unmatched dedication, transparency, and heart to every transaction. She’s not just in it for the sale—she’s here to build relationships that last.
When you work with Tanya, you get more than real estate expertise—you gain a trusted partner who listens, communicates clearly, and delivers results.
SUPPORT OUR SMALL BUSINESSES
Chelsea Fusion
622 1st St, Brentwood
(925) 392-8868
Top 5 Things To Do In Brentwood
Cap's Oaks Street Bar & Grill
144 Oak St, Brentwood
(925) 634-1025
Taqueria El Tarasco
Top Tacos in Brentwood
335 Oak St, Brentwood
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WHAT PEOPLE ARE SAYING ABOUT THE MASHORE GROUP
"The Mashore Group Is The Way To Go For A Successful Home Sale."
"Our first ever home sale. Krista and her team made the experience so smooth. From our first meeting to the last it was all about us and how they made it an enjoyable experience. They were all unbelievably attentive and responsive to our needs.
"The Strategy, Marketing And Pricing On The House Were Spot On."
"My father in law passed and we needed to sell his house. We met with three different agents and we quickly decided to go with Krista. Krista and her team are very knowledgeable, energetic and at the top of their game. Everything was spot on."
Shaun & Heather B.
"We Followed Her Advice And We Got The House For The Price We Wanted."
"Krista and her team were excellent. We bought a home while on vacation. We relied on her staff to not only view the house but she positioned us so well, that we followed her advice and we got the house for the price we wanted. Thank you!
Michael & Laura N.
Customer Testimonials
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